Bowls NSW Rolls Out ‘Sounds Like Your Local’ Campaign

ADVERTISING

Bowls NSW has launched its ‘Sounds Like Your Local’ campaign, driving awareness of the 400-plus bowling clubs within the state and the benefits that they provide their local community.

Key Points

New awareness campaign launched by Bowls NSW, supported by ClubsNSW.
Campaign focused on promoting the local bowlo and the many benefits it provides the community.
The campaign forms part of a broader strategy targeted at increasing participation in bowls and memberships within local bowling clubs.

The campaign promotes exactly what every bowling club offers — social connections through bowls and an intrinsic link to the local community. For years, the iconic bowlo has been a space for individuals to meet, connect and enjoy some quality time on the greens. Few other sports can offer the same level of accessibility as lawn bowls, all while providing mental, physical and social health benefits.

The campaign forms part of a broader strategy that Bowls NSW is implementing which will target driving more people into the sport and to sign up to member clubs. The campaign has been rolled out across digital, social and out of home channels across the state, with a direct link to the Bowls NSW ‘Find a Club’ online map. The first step for individuals finding a bowling club is to find out where their local bowlo is located. With the ‘Find a Club’ online map, you can locate your local in a matter of seconds.

Bowls NSW is calling on clubs to share the campaign content both in-house and on social media, promoting your local and the services you provide to your community. Campaign content, including links to the ‘Find a Club’ online map are free to download on the Bowls NSW website here.

We are excited to raise awareness of all the incredible bowling clubs located around NSW, the services they provide to local communities, and to get more people out on the greens. If this sounds like your local, get involved today!