Capitalise on Keno for Winning Times Ahead
- Gaming
NSW clubs looking for innovative ways to enhance their customer experience are taking advantage of Keno’s growing appeal.
Research shows that when customer engagement with Keno grows, clubs thrive.
The success of Keno in NSW clubs hinges on two fundamental components — the customer experience, and increasing awareness of the game's offerings.
Ways to Play
To truly capitalise on the potential, clubs must carve out their own unique style when upselling Keno. This involves creating a comfortable atmosphere and ensuring customers comprehend the vast opportunities Keno presents.
One key strategy to achieve this is by enlightening patrons about the potential for larger prizes through increased bets.
“The revelation that selecting the Bonus feature on their Keno coupon could multiply potential prizes up to tenfold can be powerful,” says Ralf Bzdega, State Licenced Venue Manager for NSW and the ACT.
“Many patrons are unaware of these possibilities, making it essential for staff to initiate a dialogue and educate them on the various aspects of the game.”
Informing customers about growing jackpots, ongoing promotions, game costs, and past winners contributes to more informed and engaged players in your club.
This knowledge empowers customers to make better-informed decisions, fostering a deeper connection with the game. The more customers understand what they're playing, the more likely they are to engage in the Keno offerings.
An Eye on the Prize
The strategic placement of screens and terminals also plays a pivotal role in enhancing engagement.
“Humans are inherently visual beings, and ensuring patrons can watch the games they're participating in adds an extra layer of excitement to the experience,” Ralf adds.
“Accessible terminals, clear point-of-sale materials, and a welcoming venue atmosphere are crucial factors that contribute to a positive playing experience. By strategically placing screens and terminals, we've noticed a considerable increase in Keno participation and customer satisfaction.”
To further bolster engagement, clubs can leverage Keno's brand itself. Keno caddies and tickets readily available throughout the venue create a seamless experience for players.
“As 2024 unfolds, these initiatives promise a heightened level of entertainment for patrons across New South Wales clubs,” Ralf says.
Between 1 January and 31 December 2023, Keno players won a total of more than $500.6 million in venues across NSW.
During the year, there were 11 Keno Classic and Mega Millions 10 Spot Jackpot wins in NSW and the ACT collectively worth more than $28.1.5 million. The year’s biggest individual NSW Keno winner was a Shelly Beach dad who scored a Keno Mega Millions prize of more than $5.9 million in December.
