Clubs Turn Purple in Stand Against Domestic Violence

The colour purple is a symbol of strength, courage and dignity, and represents the club industry’s commitment to breaking the silence around domestic violence and standing in solidarity with those affected.

Staff at participating clubs will wear purple shirts, hats and badges, and will be equipped to provide patrons with helpful information and practical resources — swiftly and discreetly. For those who don’t feel comfortable speaking with a staff member, purple screens, posters and other signage will be visible around participating clubs, displaying links to online support materials and phone numbers to call for advice and assistance.

ClubsNSW CEO Rebecca Riant says Purple Friday is about turning awareness into action, with club employees right around NSW equipped to provide prompt and practical support.

“Clubs have always been places where the community can come together, feel welcomed and look out for one another, so it’s natural that they play a leading role in an initiative like Purple Friday,” said Ms Riant.

“When you walk into one of the 200-plus participating clubs today, you will find trained staff wearing purple attire and ready to provide help and information, and to discreetly refer people to trusted providers.

“Participating clubs will display clear signage throughout their venues, ensuring help is accessible to anyone who needs it — safely and without judgement. This will be reinforced through a campaign across social media and other channels, ensuring that the message reaches as many people as possible.”

Purple Friday reflects the longstanding role that registered clubs play in supporting their communities and partnering with front-line services.

The concept for Purple Friday was pioneered by Cherry Street Sports Club after the death of local woman Lindy Lucena in 2023, with more and more clubs joining the movement, culminating in today’s state-wide event.

Members of the public are encouraged to visit their local participating club today to show support and learn more about the initiative.

For more information or to find a participating club, visit yourlocalclub.com.au/purplefriday.