Within Norths Collective, we have long recognised F&B as a vital part of our business operations and a key driver of visitation. The past few years presented unprecedented challenges for our sector, requiring us to be proactive in adopting new approaches to maintain a strong and relevant value proposition.
As part of our digital transformation journey, the adoption of technology with the rise of contactless ordering and delivery systems has been particularly effective. We have been able to streamline our operations and reduce wait times for customers whilst making the experience of ordering more accessible. Prior to COVID, we began the removal of all paper docketing in kitchens whilst moving to integrate the use of data analytics and feedback tools across mapped customer journeys, allowing us to tailor our market offerings accordingly.
We’ve started to prioritise ESG matters, increasing the use of local ingredients, reducing food waste, and adopting eco-friendly cooking initiatives and packaging.
Looking ahead, we will be focused on the use of AI and machine learning to personalise recommendations and improve ordering systems at scale across the group for daily use and bespoke events via our centralised call centre.
With Norths Collective operating two fitness centres, our attention is also focused on health and wellness, which will see us offering more nutritious options and incorporating superfoods and functional ingredients into our menus.
