Top Four Innovative Social Media Strategies for Clubs

Leveraging the power of social media plays a huge role in this, so we have complied a list of the top four marketing trends to implement at your club. 

1. Augmented Reality (AR) Filters 

The festive season is upon us and AR filters or lenses for platforms like Instagram are a fun way for patrons to get into the festive spirit and promote your club at the same time. Users can engage with your branded filters while sharing their experiences, adding an element of excitement and creativity to their posts. This not only provides a free advertisement for you club but also engages patrons with a unique way to interact with your club.

2. Interactive Contests and Challenges

It’s time to engage your audience with interactive contests and challenges. This includes  encouraging patrons to share photos, videos, or creative content related to your club on platforms like TikTok, Facebook or Instagram and offering enticing prizes such as exclusive dining experiences or merchandise to incentivise participation. This  trend will create a social buzz and boost your online presence.

3. Exclusive Social Media Offers

By offering exclusive promotions through social media, you will drive foot traffic and stimulate online engagement. This includes creating time-limited discounts, special packages or rewards specifically for your social media followers. Before you know it, you will witness boosts in sales and foster a sense of loyalty among your online club community.

4. Influencer Collaborations

Partnering with influencers is certainly a growing trend to amplify your club's reach. Picking the right influencers will bring authenticity and credibility, helping to establish your club as a must-visit destination. An influencer whose audience aligns with your target demographic is priceless. Be sure to have them use the updated collaborator function to invite you as a collaborator in sponsored content. 

Implementing a handful of these strategies can see your club's social media presence soar to new heights, increase foot traffic and keep you ahead of the pack in the competitive hospitality landscape.